Christie's International

PORTA da FRENTE, Portugal (Lissabon)
datum van plaatsing: 26/02/2012 18:59:03
Christie's International Real Estate Strengthens Position in Europe with Expansion in Portugal

Porta da Frente Joins Leading International Network of Real Estate Brokers Specializing in the Marketing and Sales of High-value Properties

Portugal, Lisbon—Christie’s International Real Estate, the world’s leading luxury real estate network, has awarded Affiliate status to Porta da Frente in Lisbon, Portugal. Porta da Frente will exclusively represent the Christie’s brand in the top spectrum of the residential property market in the greater Lisbon area, including Cascais-Estoril and Alentejo.

Since their launch in 1995 in Cascais-Estoril, Porta da Frente has gained expert knowledge of the local residential value of this long favored destination among high-net-worth individuals from around the world. Buyers and sellers of luxury properties in the area now have access to the combined global marketing efforts of Christie’s and Christie’s International Real Estate.

Wholly owned by Christie’s, the world’s leading art business, Christie’s International Real Estate is represented in more than 40 countries. Porta da Frente joins this carefully selected organization of brokerages with proven records of success in both high-end property sales and exemplary client service.

“We are delighted to welcome Porta da Frente to our Affiliate Network. The cosmopolitan and relaxed lifestyle of Cascais and Alentejo is increasingly becoming desirable to second-home affluent buyers from Brazil, demand is particularly strong from Rio de Janeiro, São Paolo and Belo Horizonte. Russia and Northern Europe are also strong buying markets in these regions,” says Joachim Wrang-Widén, Director of Affiliate Services for Europe, Middle East, and Africa, Christie’s International Real Estate.

“Our affiliation with Porta da Frente marks only the start of our representation in Portugal, as we are seeking to cover more areas of this important residential market, expanding further into the Algarve, Norte and Centro.”

Rafael Ascenso, Chief Executive Officer of Porta da Frente says, “We are delighted to join Christie’s International Real Estate Affiliate Network. We are confident that with this partnership, we will be able to stretch our international outreach and satisfy the lifestyle requirements of a discerning international clientele and attract foreign investment from Northern Europe, Brazil and Asia. We strongly believe in the quality of our product portfolio which is further highlighted by the fact that Estoril Sol Residence in Cascais, our award winning luxury end development has sold by 90 percent. We strongly believe that this partnership will help us grow and solidify our international position.”

Cascais on the Estoril Coast, west of Lisbon is a scenic resort town on the Atlantic, which gained its fame as a preferred holiday destination for Portugal's royal family back in the late 19th-Century. During the 1940s the area reached the peak of its celebrity era and nowadays, it is a popular vacation spot for both Portuguese and foreign tourists. The popular Casino Estoril and the smart new modern marina, which accommodates vessels up to 36 meters long, add to the glamorous lifestyle of the area. Estoril has also been a popular international destination for world class sport having hosted events such as the America’s Cup in 2011, the ISAF Sailing World Championship in 2007, the annual Equestrian Global Champions Tour, as well as golf and surfing tournaments.

Lisbon has won second place in the top 10 must-visit cities for 2012 by Lonely Planet travel guide readers. The city’s contrasts of contemporary culture as well as quaint museums, gothic cathedrals and two UNESCO world heritage sites: Belém Tower and Jerónimos Monastery, add to the mix of this vibrant colourful city.

Alentejo on the other hand provides a more rural escape. Its slower-pace of life, long sandy unspoiled beaches and authentic towns and villages cater for a more laid back lifestyle. The region is best described by its soft hills of olive groves, vineyards, and whitewashed farmhouses. Alentejo’s vineyards are today on a par with those in France, Italy and Spain, benefiting from the area’s mild climate conditions.

About Porta Da Frente

Porta da Frente was founded in 1995 with a well-defined objective to provide services in the medium-high and high-end segment of the residential property market. Located in Cascais, the company has since revealed itself as a reputable and dynamic leader, boasting a diversified portfolio of top tier products across prime locations, expanding to Lisbon and Angola. Porta da Frente features unparalleled real estate products, including luxury villas, apartments and land, all carefully selected to meet the high standards of its customers with renowned projects, such as the emblematic award winning Estoril Sol Residence, the innovative Scala Cascais complex, the harmonious Marinha Guincho and the SKY Restelo – considered the best residential complex in Lisbon.

Porta da Frente has approximately 30 qualified employees, offering a tailored and differentiated service, unmatched by market competitors, reaching in 2010 a turnover of 33.380 million euro, with an average annual growth of 30 percent. www.portadafrente.ptNieuwsitem details tekst